Make Social Media Part of Your School Communications Plan

Social media platforms are not only a great tool in the classroom, but also a great way to get teachers and staff involved in your district's communications plan.

Although public relations for a school is quite different from public relations for a large company, there is one similarity: it is common for senior leadership to feel hesitant about using social media. The fast-paced environment of social media requires honesty, transparency and sometimes quick thinking. Social media is supplanting traditional media, such as newspapers and radio, as a go-to source for news and information about all topics, including education and school news.

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