How To Use Pinterest To Market Your School

In a little over two years Pinterest has become the third largest social media network recently surpassing LinkedIn. Couple the size of this network with the fact that 83% of U.S. users are women and Pinterest occupies a unique position among social media networks.

Our internal research at my school continues to suggest that women, i.e. mothers, are the main decision makers when selecting a school for their child. So when you add all of these pieces together Pinterest quickly becomes a social media network that your school needs to pay attention to for marketing purposes.

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