Amazon launches AWS Marketplace

Amazon has taken themes from both its own online retail megastore and app stores, and then applied them to cloud customers with the introduction of the AWS Marketplace.

Essentially a one-stop shop for business customers looking to expand in the cloud quickly, customers can add pre-configured software and technical services to their shopping carts with the option of “one-click” deployment to the Amazon Web Services cloud space.

Terry Hanold, vice president of New Business Initiatives at Amazon Web Services boasted in prepared remarks that the AWS Marketplace makes it easier for customers interested in expanding their cloud services as they can find “a wide variety of AWS ecosystem providers’ solutions, in one place, where much of the work involved in building and deploying solutions on top of AWS has already been done for you by these solutions providers.”

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